Webflow Pre-Launch Checklist

Here's the super effective pre-launch checklist we go through before publishing each new site.

General Setup

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Step
1.1

Set Custom Domain & SSL

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Ensure your custom domain is correctly set up in Webflow and SSL is enabled for a secure connection.

Step
1.2

Check Site Permissions

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Review user access levels to ensure only authorized team members can make changes.

Step
1.3

Enable Webflow Hosting

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Ensure your project is hosted on Webflow’s paid plan to access full publishing capabilities.

Performance & Optimization

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Step
2.1

Enable Minification

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Turn on CSS and JavaScript minification in Site Settings to improve page speed.

Step
2.2

Optimize Images

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Compress and properly size all images to reduce load time. Consider using WebP or AVIF format where possible. Should be done earlier in the project if possible.

Step
2.3

Lazy Load Media

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Enable lazy loading for images and videos to prevent unnecessary loading on initial page load.

Step
2.4

Check Page Load Speed

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Test the website’s speed using Google PageSpeed Insights and WebPageTest, then optimize accordingly.

SEO & Meta Settings

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Step
3.1

Set Page Titles & Meta Descriptions

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Ensure each page has a clear, unique title and meta description optimized for SEO.

Step
3.2

Check Open Graph (OG) Tags

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Set up proper Open Graph images, titles, and descriptions for social media sharing.

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3.3

Create & Submit a Sitemap

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Generate your sitemap in Webflow and submit it to Google Search Console.

Step
3.4

Check for Broken Links

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Use a link checker to ensure there are no broken internal or external links.

Step
3.5

Set Up 301 Redirects

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If migrating from another site, set up 301 redirects for old URLs in Webflow’s settings.

Forms & Integrations

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Step
4.1

Test All Forms

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Submit test forms to verify they are working and notifications are being received.

Step
4.2

Check Email Notifications

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Ensure form submission notifications are correctly set up and delivered to the right inbox.

Step
4.3

Integrate Analytics & Tracking

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Install Google Analytics, Facebook Pixel, or any other tracking scripts as needed.

Step
4.4

Set Up SEO Schema Markup

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If needed, add structured data (JSON-LD) for better search engine visibility.

Accessibility & UX

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Step
5.1

Check for Missing Alt Text

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Ensure all images have relevant alt attributes for accessibility and SEO.

Step
5.2

Test Navigation & User Flows

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Go through the site as a user and ensure navigation is intuitive and links work properly.

Step
5.3

Verify Mobile Responsiveness

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Test across multiple devices to ensure mobile usability and fix any issues.

Step
5.4

Check Keyboard Navigation

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Ensure users can navigate through the site using only the keyboard.

Step
5.5

Run an Accessibility Audit

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Use tools like WebAIM or WAVE to check for WCAG compliance.

Final Testing & Launch

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Step
6.1

Check Across Browsers

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Test in Chrome, Firefox, Safari, and Edge to confirm compatibility.

Step
6.2

Verify Webflow Backups

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Ensure the latest version of the site is backed up before launch.

Step
6.3

Perform a Final Proofread

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Check for typos, grammar errors, and placeholder content.

Step
6.4

Publish & Monitor

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Once live, monitor performance, SEO, and user behavior for any post-launch adjustments.

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Webflow Development

We'd love to learn more about your agency, the projects you have going & discuss how we can help.